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Beyond Opinion: Understanding Consumer Demand in Developing Countries: A March 7 USAID forum will showcase new techniques
Why do pro-poor technologies fail to achieve scale — even when they offer proven benefits?
Part of the problem is that we aren’t getting reliable information about what poor people actually want. And as a result, we make lots of assumptions. On March 7, USAID’s Office of Science and Technology will be showcasing some very innovative techniques for measuring consumer demand in low-income communities.- Categories
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- product design
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Quick Wins in Mobile Money: How simple usability tweaks can significantly increase mobile money usage
Mobile finance has great potential to serve the poor, but many existing services are not designed around their needs, behaviors and capabilities. New research from Grameen Foundation reveals simple usability fixes that mobile money providers could incorporate to help their products better meet the needs of the BoP, and reach scale and commercial viability.
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