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Practical Insight: Studies support mobile money decision making
Contextual, demand-side research can make all the difference when mobile money providers make decisions about what products and services to offer and how to attract and keep customers. In many developing countries, however, such research is often in short supply. Recent studies conducted by InterMedia shed light on the mobile money markets in the Democratic Republic of Congo and Tanzania, providing insight that is not always intuitive.
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- Education
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New Evidence on How Poverty Affects Decision Making: And what the business, development community can learn from it
Many previous studies of poor populations show a relationship between poverty and counterproductive behavior. But new research in the August issue of Science magazine presents some very important evidence on how poverty affects decision making through a different channel.
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- Education