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Know Your Goals, Know Your Audience: Lessons from the Ashoka-American Express Emerging Innovators Mexico City Boot Camp
Held in Mexico City late last month, the Ashoka American Express Emerging Innovators Boot Camp provided advice and strategic exercises to 15 emerging social innovators from across Mexico.
In collaboration with American Express and Ashoka Changemakers, this was the third boot camp in North America this summer and aimed to increase the impact of innovators’ social initiatives.- Categories
- Education
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Avon, Amway … Africa?: Can the direct sales agent model work for health goods at the BoP? Part 1
It’s not easy marketing health products to the BoP. Challenges range from remote distribution to customers’ limited awareness of the products’ benefits or correct usage. That’s why some companies are recruiting local sales teams to sell health products directly to their communities. But how can the Avon/Amway model work for low-margin goods at the BoP? The SHOPS Project analyzed five business models in Africa over 16 months. In Part 1 of this Q&A, lead researcher Michael Kubzansky describes its findings.
- Categories
- Education, Health Care, Social Enterprise
