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Learning From Mayonnaise: Can the power of marketing boost demand for micronutrients?
Food companies use some truly innovative marketing tactics to get customers to consume more of their products. But if these tactics work for mayonnaise, can they also work for micronutrient-fortified cereal, or food supplements rich in bio-available nutrients? Grant Tudor discusses the role marketing can play in increasing demand for nutrient-rich foods.
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- Health Care
- Tags
- nutrition, public health
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Poor and Unbanked in India?: Why 12 digits could equal financial inclusion
The Aadhaar program has already begun issuing 12-digit individual identification numbers that will soon let Indians verify their identity and address any time, anywhere within the country. Each Aadhaar ID number is connected to a citizen’s biometric data: photograph, iris scans and fingerprints. It will allow individuals to document their credit history and link their ID number to electronic payments through an Aadhaar-connected bank account.
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- Uncategorized
