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Subscribing to Better Health: How Sevamob’s model helps patients – and its bottom line
When people think of innovative business models in BoP health care, they often think of delivery or supply chain innovations. But there’s also a wealth of experimentation on the health financing side, involving everything from micro-insurance to subscription fees. Sevamob, an Indian social enterprise, uses a subscription model. In this Q&A, Shelley Saxena, Sevamob’s founder, discusses the advantages and challenges of this approach.
- Categories
- Health Care, Social Enterprise
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Learning from the Pioneers: Marketing innovative devices for the BoP
Over the last two decades, a range of affordable devices and equipment have been created to provide 4 billion people at the base of the pyramid (BoP) with life-changing benefits. Yet, progress in marketing these devices has been frustratingly slow as marketers struggle to convince BoP families that future benefits (cost savings or increased income) justify their investments. The “Marketing Innovative Devices for the Base of the Pyramid” project analyzed 15 pioneer organizations selling life-changing devices to low-income people around the world.
- Categories
- Education
