-
Weekly Roundup 1/19/13: A March conference focuses on Marketing to the BoP (A video Q&A with Hystra’s Kayser)
Olivier Kayser is the founder and managing director of Hystra, a for-profit firm that works with business and social sector innovators to design and implement hybrid strategies for businesses and NGOs working at the BoP. Hystra is releasing a new research paper “Marketing for the BoP," which will be the centerpiece of a March conference.
- Categories
- Uncategorized
