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Fear Factor: Should we scare people into healthy behavior?
Fear-based marketing is a controversial topic - especially when graphic images are involved. Yet many health care organizations and advocates have used it to attract attention and change health behaviors. But is graphic fear-based marketing effective - and ethical? And should it be put to use more in BoP communities?
- Categories
- Education, Health Care, Social Enterprise
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NexThought Monday : Customer Experience needs to drive vision at the BoP business, not vice versa
Base of the pyramid (BoP) organizations may arguably have some of the best intentions the private sector has to offer. But even they don’t always get it right. Many need to introduce customer experience to companies and organizations that count the BoP as customers. Customer what? Customer experience goes beyond customer service, beyond working once or twice with a representative.
- Categories
- Education
- Tags
- product design
