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All About India: A Health Care Market in Transition (Part 3)
Zeena Johar is the president and founding member of IKP Centre for Technologies in Public Health, and CEO of SughaVazhvu Healthcare. In this Q&A, the third in our series on Indian health care, she provides tips for dealing with quacks, creating a market for primary care, and developing an effective business model.
- Categories
- Health Care, Social Enterprise
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There is a Fortune at the BoP: So why aren’t large corporations capturing it?
The first generation of writings on the "bottom of the pyramid" were based on the premise that large corporations are better positioned to address the market. But the experience of recent years shows in practice, large corporations have not always responded enthusiastically to the challenge.
- Categories
- Education
