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NexThought Monday: Can a Checkbox Change the World?: How behavioral economics can catalyze more capital in impact investing
The foundation of behavioral economics is the fact that human decision-making usually isn’t rational, but driven by emotion, framing, and a million outside influences. I’ve been exposed to these theories in action in policy making, marketing, consumer research, and public health, so when I started studying and working in the field of impact investing, I was curious to see what behavioral theories could be applied to the field.
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