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New Data Reveals Massive (Potential) Mobile Money Market for the Poor : Across Africa millions are sending huge volumes of domestic remittances – mostly in cash
A few months back I wrote this quick piece highlighting some preliminary findings from data that was just coming in from a major study the Gallup organization did for us.
Now, the full data set is in and the results are quite interesting.
In collaboration with Gallup, we surveyed 11 countries in Africa (including Kenya) on the payment habits of the adult population. To my knowledge, this is the largest study of its kind – tracking money transfer and payment behavior in the developing world.- Categories
- Education, Technology
