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NexThought Monday: Franchising at the BoP – Identifying Best Practices: The book ‘Fairplay Franchising’ presents principles that apply across franchise models
Best practices for BoP franchise models are constantly evolving. New and existing franchises alike regularly look to one another for advice. Now they have another touchstone resource: Waltraud Martius and her book Fairplay Franchising. The book presents a set of principles that apply across franchise models.
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