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Guest Post: @ Rio+20 True Engagement: Discussions on Bringing the BoP into Product Development, Marketing
During the Business Day, my organization, the World Business Council for Sustainable Development (WBCSD), organized a session focused on “Eradicating poverty through inclusive business solutions”. In a nutshell, the session in Rio highlighted inclusive business models from different sectors and countries as examples of sustainable, market-based solutions in support of poverty eradication and social inclusion in the developing world. It encouraged companies to embrace inclusive business activities by identifying key success factors and opportunities.
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