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NexThought Monday: How ‘Itty-bitty Multinantionals’ Can Serve the World’s Rising Middle Class
Two recent articles, "The Itty-Bitty Multinational" in the Atlantic by Elizabeth Littlefield, the president and CEO of the Overseas Private Investment Corp.; and by Coca-Cola Chairman and Chief Executive Muhtar Kent in BBC News, examine new ways of thinking about how home-grown businesses, entrepreneurs, and multinationals can both succeed at business and best serve consumer demands.
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