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Technology & Savings: Competing for Kenya’s Base of the Pyramid
Last year alone, mobile phones transferred over US $10 billion representing almost 30 percent of the Kenya’s GDP. Our new research study examines how Kenya’s rapidly evolving market has opened up to a wide range of new and dynamic players and looks at what this means for savings products available at the bottom of the pyramid.
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- Education
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NexThought Monday: In Failure, a Marketing Lesson for Social Entrepreneurs: What we can learn from the closing of The Hoop Fund
The Hoop Fund was built on a truly innovative premise: Allow consumers to purchase premium goods from small businesses in the developing world, while simultaneously supporting those businesses with microloans. Unfortunately, the model suffered from critical gaps in marketing strategy, which made it almost impossible to achieve scale.
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- Education
