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NexThought Monday: Putting M-PESA’s Success into Perspective, Why B2B Will be Slower than P2P
M-PESA is a shining, unusual, inspiring success. And while the service is wildly popular in person-to-person networks, surprisingly few businesses use it. If M-PESA is to penetrate the business-to-business market, it will need to avoid the pitfalls of other brands.
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