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Why the Failure of the Nano Has Been a Success
The Tata Nano’s launch failed by nearly every measure, including highly publicized flame outs of just purchased cars. Yet the $2,000 Nano gave companies thinking about emerging segments in emerging markets something to talk about. The hype caused firms of many sizes and industries to plan or imagine how their products might someday reach the poor.
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- Finance
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Villgro’s Unconvention 2011: Key Takeways
Unconvention 2011 hosted by Villgro in Chennai, India brought together some of the country’s brightest minds working in social enterprise and explored fundamental questions such as how social businesses can "mainstream" or "co-create" with multinationals, and whether in the term "social enterprise" will have currency in the next decade.
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- Uncategorized
