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Housing Series: The Power of Collecting Accurate Data
Many companies applying market surveys for middle/upper income consumers to the BoP market have failed. We employed slum residents and community workers to get honest answers, and to use cell phones and tablets to gather and send data for analysis. The result: specific guidance for architects and developers on target markets and ideal customers.
- Categories
- Technology
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Unpacking, Processing and Applying Revelations from PopTech 2011
Since PopTech’s conclusion I have been experiencing what I have come to term PopTech Paralysis, or, the shut down of cognitive thought, from an imbalance between new ideas and mental processing power. In the last week my addled brain processed my first attendance of the "idea factory" and started to apply it to my experience at the BoP.
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- Uncategorized
- Tags
- product design
