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Seven Billion: The Real Population Scare Is Not What You Think
The Earth’s resources that underpin our modern lifestyles are deteriorating. This is not to suggest that hard-earned middle class lifestyles must be curbed or that Africans and Asians should be denied the chance to own laptops and iPods. Far from it. Rather, as the middle class grows, business needs to find ways to shrink natural resource use.
- Categories
- Environment, Health Care
- Tags
- nutrition
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Markets of the Poor: Limits and Opportunities
Marketing socially useful products to the poor offers only limited business opportunities. Still, there are some profitable opportunities and we need creative entrepreneurs to design the right business models to serve the poor. To profitably serve the poor, firms need to make the cost-quality trade-off to make the products affordable by the poor.
- Categories
- Impact Assessment
