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Sisi ni Amani: An Experiment in Marketing Peace
At the BoP, we use marketing for lots of things. We market products like shampoo sachets and fertilizers, pay-per-use toilets and private ambulances; and we even market behaviors like ’send your child to school’ and ’don’t have unprotected sex.’ We rely heavily on the power of marketing. But how far could we take it? Could we market, say, peace?
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- Uncategorized
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SOCAP11: Breaking Down Barriers to People Powered Capital
"Why is it illegal for me to invest even $100 in the business of my choice?" The kick-off session on the democratization of impact investing tackled the tough questions, such as how can we channel the massive amount of capital latent in the 98 percent of people may want to invest in a venture, but who are not "accredited investors."
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- Investing
