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The BOP and Corruption
Focus on BOP has strong economic potential and the power to alter markets; can the same theory have similar impact on economics of corruption?How do you define the BOP of corruption? The bottom end of this pyramid is made up of the ordinary middle class Indians. If 45 percent have paid a bribe then it has to be the great Indian middle class.
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NexThought Monday: Coming 2011, An India Without Corruption?
India is in uproar: a broad citizen movement lead by charismatic Anna Hazare pushes for strong anti-corruption measures. As shop-keepers post support messages and business school students skip meals, the country wonders: Will the measures, called ?Lokpal," pass? And will the curb the addiction of the country?s civil servants to quick money?
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