-
Friday Roundup ? 7/15/11 In Pepsi Vs. Coke Battle, Low-Income Consumers May Win
PepsiCo has been unable to answer Coke’s dominance in the Indian soft drink market with the 5-rupee price point Chhota Coke. But PepsiCo’s major push in India around healthy, iron-rich snacks packaged in small portions and costing around 2 rupees (4 cents) apiece may show the battle for the BoP consumer has been joined.
- Categories
- Uncategorized
