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Recap from ANDE Metrics from the Ground Up Conference
The future of metrics is unfolding at ANDE. As an attendee of their third metrics conference, I can say it has been fascinating to observe how the metrics conversation has changed and the progress that has been made. Read on for a recap of some of these exciting developments and a look towards new work that is underway.
- Categories
- Impact Assessment
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Walking in the Customers’ Shoes: Next Generation of BoP Marketing
eyond traditional research, ethnography implores us to get our hands dirty with first-hand observation and daily participation in the lives of our consumers. And while often thought to be the terrain of anthropologists studying far-off cultures, ethnography is increasingly taking center stage in seemingly unlikely places.
- Categories
- Education
