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Less Sodium, More HIV Tests: Nudging Consumers Toward Smarter Choices
The private sector has done a good job of nudging behavior: think of opt-out magazine subscriptions after a free trail or default employer 401(k) plans. But can some insights into the psychology of decision-making be used to tackle pressing social problems? How can behavioral strategies help address the challenges facing practitioners at the BoP?
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Impact Assessment Is Easy … If You Know Your Objectives
Ten years since I joined the social sector, ten years of countless discussions on impact assessment. Initially, I thought it would be impossible to effectively rate impact. But my background as an engineer led me to understand that everything can be assessed and virtually everything can be measured - for a price, that is.
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- Impact Assessment
