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NextThought (Tuesday): Meeting Customers in the Middle and Other HBR Insights
This month’s Harvard Business Review ambitiously re-calibrates the dialogue on corporate social responsibility and the true meaning of shared value in rebuilding capitalism?s sullied reputation following the financial crisis. The HBR authors also implore established companies to "take a page from startups" by treating each emerging market as new.
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For Brazil’s ’ItsNoon’ It’s Always Time to Collaborate
ItsNoon, named for the time of day when the sun is shining brightest, was created as a social network between the top and the base of the pyramid to solve social problems and generate income, education and knowledge. It starts with a corporation, university, NGO or government posing a question to BoP users, who are paid a fee for solutions.
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