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Misconceptions on Low Income Housing Markets and Strategic Implications for BoP Business Models
According to our publication ?The Next 4 Billion? yearly expenditures on housing in the BoP market is about $331.8 billion.The unmet need for housing is often equated with the need for new housing. However, these segments usually build their houses incrementally, a room at a time. This has significant implications for BoP business models.
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