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  • William Kramer

    Farmers Rejoice: Exploitative Middlemen in the Spotlight

    The Financial Times (US) published a full-page article October 2 entitled "To feed a need" that brought to mind research that WRI generated back in 2003 on the Indian conglomerate, ITC, and its rural engagement strategy called e-Choupal. The article and the case study document the benefits of direct market access by poor rural farmers in India.

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