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Ethics in the BoP Marketplace
I ran across this Fair and Lovely ad on YouTube recently. For those who don’t know, this product is a skin-lightening cream that was at the center of a debate last year over the value and impact of a BoP approach to poverty alleviation. The ad is in Hindi, but the message is clear:...
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“Smile Train Works as a Charity Because it is Run Like a Business”
The quote is from an interesting NYT Magazine article I just read and got me thinking about successful models to scale the impact of socially minded?initiatives. Freakonomics authors Levitt and Dubner discuss innovative?models implemented by Smile Train and the Prevent Cancer Foundation to...
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