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Emerging-Market Multinationals: BoP or Not?
The January 10th edition of the Economist takes note, in two separate pieces, of the huge successes of a handful of large MNCs. It highlights how these firms have successfully shaken up their industries and acquired well-known brands in their efforts to capture large swaths of global market...
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- Education
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- academia
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Two New Papers Explore Base of the Pyramid Concept
Two new papers exploring the ’base of the pyramid’ concept crossed my desk recently. We posted both of them to the Newsroom, but they also merit a slightly longer discussion. First, Jean-Louis Warnholz of the University of Oxford’s Queen Elizabeth House has a new working paper...
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