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The Next 4 Billion: Market Size and Business Strategy at the Base of the Pyramid
Discussions of base of the pyramid (BOP) markets have, until now, relied principally on business case studies and rough estimates of market size. On Monday, March 19, WRI and the NextBillion.net team (in conjunction with the IFC) will launch our publication, The Next 4 Billion: Market Size and...
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Rural Innovators: Closer to the Ground
I take pleasure in introducing three gentlemen who exemplify the spirit of innovation in rural India. These innovators demonstrated their ideas at the Rural Innovators event at Engineer 2007 - the national level symposium of NITK Surathkal.Annasaheb Udgavi is a farmer from Sadalga village in...
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