-
The BOP Debate: WRI Responds
By Allen Hammond, Bill Kramer, and Rob KatzThe recent debate over Fair & Lovely Whitening Cream, both in Aneel Karnani’s working paper and in Andrew Leonard’s column in Salon, brings up many interesting points. In response to Karnani, who argues that Fair & Lovely...
- Categories
- Uncategorized
-
The BOP Debate: Aneel Karnani Responds
The debate between C.K. Prahalad and Aneel Karnani regarding the BOP proposition continues. As we reported earlier this week, Professor Karnani has published a new case study critical of Hindustan Lever Limited’s Fair & Lovely Whitening Cream, a product identified by Prahalad and...
- Categories
- Uncategorized