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Behavioral Economists Target the BOP
When it comes to marketing to the BOP, the challenges go well beyond simply finding a product or service that is useful. Successful organizations have spent years refining their models before finding an effective way to reach the poor as consumers. Those organizations that have found innovative...
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- Education
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- academia
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Global Philanthropy Forum 2007 – Leveraging Markets and Entrepreneurship
Momentum continues to build for business’ role in development.? The venerable Global Philanthropy Forum will hold its annual, invitation-only conference from April 11 to 13 of this year.? The conference’s title?? Financing Social Change: Leveraging Markets and Entrepreneurship.?...
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