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Casas Bahia’s Latest Deal: The $3600 Plasma TV
On this blog, Casas Bahias, Brazil?s largest retailer, which has garnered its financial success by extending affordable credit to low income consumers, has been championed as a successful BOP business model. Strictly in terms of the bottom line, I agree. However, there is reason to believe...
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A Watch That Detects Malaria
In a New York Times article published in June, Business Joins African Effort to Cut Malaria, Sharon LaFraniere writes about the international mining company Billiton and its six year effort fighting malaria in Mozambique.? When more than one third of its staff fell ill with malaria and the...
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