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Designing for the BOP
As readers of this page are now well familiar, companies worldwide are rapidly becoming aware of and pursuing markets at the base of the pyramid (BOP). I’m often dismayed, however, by how many of these efforts are essentially just scaled-down or lower-cost versions of existing products or...
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The Impact of Low-cost Handsets
A number of articles appeared this week that trumpeted both the success and growth of mobile telephony in emerging economies. The first gives an update from the Emerging Market Handset Programme (EMHP), highlighting GSMA’s six month extension of its endorsement of Motorola as the program’s...
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